40M

Performance Marketing · Growth · Houston, TX

I acquire customers
for a living.

$40M+ in paid media managed across Google and Meta — spanning lead gen, ecommerce, SaaS, and consumer apps. I build acquisition systems, not just campaigns. And I use AI to operate at a speed most teams need three people for.

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Paid SearchPaid Social Demand GenFunnel Architecture Google AdsMeta Ads User AcquisitionLanding Pages Conversion TrackingAttribution ROAS & CACAI Automation Paid SearchPaid Social Demand GenFunnel Architecture Google AdsMeta Ads User AcquisitionLanding Pages Conversion TrackingAttribution ROAS & CACAI Automation
$40M+
Paid media spend
managed
5+
Years in performance
& growth roles

Select Clients & Brands

Selected Work

What it looked like
in practice.

Context
Highlight
What happened
Insurance & Home ServicesAvenge Digital · Performance Marketing Manager
$1.5M/mo profitable spend
Owned full P&L on paid acquisition, managed team of 3, scaled to $1.5M+/mo in profitable spend. Built creative testing frameworks and led first-party conversion tracking integration with engineering.
YouTube & SEM ScalingUnion Square Media · Otto Quotes
$3K → $315K/mo in 6 months
Scaled YouTube ad spend from $3K to $315K/mo in 6 months. Managed $1.3M/mo in Google SEM. Grew ecommerce acquisition volume 250% for Dr. Kelly Ann while maintaining ROAS targets.
DTC & Consumer BrandsDeep3 Digital · IQBAR · Bougie Bakes
CPA cut 40% via creative
Reduced CPA by 40% through creative strategy and UGC/influencer sourcing. Managed $15K–$60K/mo in paid social for Shopify brands optimizing for CAC and payback periods.
AI-Powered OperationsCustom tools · Claude API · Vercel
90% manual hours eliminated
Built production AI tools for outbound personalization and data pipeline automation — deployed apps serving 1,600+ prospect records. Replaced manual VA work, reallocating capacity to higher-leverage tasks.
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Let's talk
growth.

I work across paid acquisition, growth systems, and AI-assisted marketing operations. If that overlaps with what your team is building, I'd be happy to connect.

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Growth roles · Consulting · Acquisition-focused conversations